Fendi is a luxury fashion house known for its impeccable craftsmanship, innovative designs, and rich history in the fashion industry. Over the years, Fendi has seamlessly blended traditional Italian aesthetics with modern sensibilities, creating a unique and iconic brand that continues to captivate fashion enthusiasts worldwide. With the recent appointment of Kim Jones as the new Artistic Director, Fendi is poised to enter a new era of creativity and innovation.
Fendi's History
Founded in 1925 by Adele and Edoardo Fendi, Fendi started as a small fur and leather goods shop in Rome. The brand quickly gained recognition for its exquisite craftsmanship and attention to detail, establishing itself as a prominent name in the luxury fashion world. In the 1960s, Fendi expanded its offerings to include ready-to-wear clothing, accessories, and perfumes, further solidifying its position as a global fashion powerhouse.
One of the most iconic symbols of Fendi is the double F logo, designed by Karl Lagerfeld in the 1960s. The logo has become synonymous with the brand's luxury and sophistication, adorning everything from handbags to clothing to shoes. Throughout its history, Fendi has collaborated with renowned designers and artists, pushing the boundaries of fashion and design.
Kim Jones Becomes Fendi's New Artistic Director
In September 2020, Fendi announced the appointment of Kim Jones as its new Artistic Director for womenswear. Kim Jones is a highly acclaimed designer known for his innovative and forward-thinking approach to fashion. With previous stints at luxury fashion houses such as Louis Vuitton and Dior Homme, Kim Jones brings a wealth of experience and expertise to Fendi.
In collaboration with Silvia Venturini Fendi, the Creative Director for accessories and menswear at Fendi, Kim Jones aims to bring his unique contemporary design perspective to the world of Fendi. The partnership between Kim Jones and Silvia Venturini Fendi promises to be a dynamic and creative one, blending their individual strengths to create a new vision for the brand.
Kim Jones's First Collection for Fendi
Kim Jones's debut collection for Fendi is set to be unveiled in February 2021, marking a new chapter in the brand's storied history. The collection, which is for the Fall/Winter 2021 season, is highly anticipated by fashion insiders and enthusiasts alike. With Kim Jones's reputation for pushing boundaries and redefining luxury fashion, expectations are high for his inaugural Fendi collection.
Drawing inspiration from Fendi's heritage and Italian craftsmanship, Kim Jones's collection is expected to showcase a modern and innovative take on the brand's signature style. From luxurious fabrics to intricate detailing, each piece in the collection is sure to exude sophistication and elegance. Fendi's iconic double F logo is likely to feature prominently in the collection, paying homage to the brand's rich history.
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